We are so grateful to all of the people who have given to Just Love over the years. You have all made it possible for us to reach the stage we’re at now. We love inviting new people to join us in this way – come and be a part of this movement by fuelling our vision financially! As an organisation, we are excited about extravagant generosity, and encourage it in our students. However, we also believe in thoughtful generosity – we want people to give to places where it will make a significant long-term impact for people who need it most. With that in mind, we believe that Just Love is a fantastic place to give, and this page outlines why. First, we talk about our vision – the future that we long to see realised through Just Love’s work. Second, we talk about our strategy for getting there. Third, we talk about the evidence of the impact we’ve had already, and the hope this gives us that our strategy will help us reach our vision. Fourth, we talk about what we’re planning to do next, and fifth, we talk about the financial cost of that. Finally, we talk about why supporting Just Love is particularly significant during this time of global crisis. Whether you are considering supporting Just Love for the first time, or considering increasing or repeating your giving, we hope that this gives you all the information you need about how to support. If there are other things you’d like to know, please do contact us.

Section 1 – Our vision

Our world is full of injustice – more than 1 billion people live on the equivalent of less than £1 a day, there are tens of millions of victims of modern day slavery, and many thousands sleeping rough on the streets of the UK. Each one of these people has their own story, their own relationships and their own dreams, which may never be realised because of the injustice of the situation they live in. Each one of them is made in the image of God – God who says that true worship is to loose the chains of injustice, who says that we should love our neighbours as ourselves, who says that whatever we do for the least of our brothers and sisters, we do for him. 

We are convinced that we follow a God who is not OK that there are more slaves in the world than there ever have been. We follow a God who is not ok that we have treated our planet so terribly and brought it to the point of ecological disaster. We follow a God who is not ok that in Europe we spend about eight times more on alcohol than it would cost to provide basic health and nutrition for all.

What if every Christian student shared a passion for social justice and did something about it? We want to inspire and release every Christian student to pursue the biblical call to social justice. We want to see thousands of students around the UK volunteering, fundraising, praying and campaigning around the great issues of our time. We want to grow to every university town and city in the country, and we want the landscape of our universities to be forever changed. What if every homeless person in a city centre in the UK was friends with a Christian student? What if young people who had little hope for a future started to be mentored by a Christian student who believed in them? What if refugees fleeing war torn countries were not met in the UK with hostility and suspicion but were welcomed into university towns and cities with open arms. We want to see groups of students raising tens, hundreds of thousands of pounds for the most effective development charities with innovative fundraising schemes. We want to see students researching big justice issues and collaborating across cities to run crucial campaigns that will win the hearts and minds of key influencers and will shape attitudes and policy around the great justice issues of our time. We want to see hundreds of students in every city praying late into the night, crying out to God for the brokenness of this world and believing that he will bring change.

Just Love starts with students but it doesn’t end with students. We want the students that we work with to go on and become the leaders and innovators in the charity sector, people who bring integrity and change to politics, who bring radical generosity and social responsibility to business, who bring truth and hope to media, who lead churches who are known for their love of God and love of neighbour. The landscape will be unrecognisable from what we see now. Politics will be a place of humility, dialogue and diversity, a place of compassion and innovation and vision that sets the tone for a society where no one is left behind. Education, media, healthcare and business will be transformed, flooded with faith and hope filled leaders who work hard for change. The ever-growing church will be the heartbeat of the nation – a place of integrity and safety that is reaching out to any and every person, bringing light to the darkest of places. Many generations of leaders will relentlessly and humbly serve God and his call to justice – whether they are influencing in the corridors of power and prestige or serving in the alleyways of darkness and despair.  We want to raise up a generation of leaders into a whole-life, lifelong pursuit of Jesus and justice.

Have you heard the story about pulling bodies out of the river? Some people are standing by a river when they see some bodies being dragged under by the current – people are drowning – so they rush over and pull the bodies out. But while they’re in the middle of that, more bodies come along that need to be pulled out the river. At some point, you need to stop pulling bodies out, and send someone upstream to work out why people are falling into the river in the first place. If you can stop so many people falling in upstream, you won’t have to do so much work pulling bodies out downstream. 

This is used as analogy for charities, drawing a comparison between social action and social justice. Acts of mercy, or social action, deal with people who are suffering right now – alleviating the symptoms of an unjust society, but doing nothing to deal with the unjust structures that have caused those symptoms in the first place. Of course we still want to help the people who are suffering right now, but the smart move, according to the analogy, is to shift at least some of your resources towards the justice work that will reform unjust structures and mean that there is less suffering to deal with in future. If you can stop so many people falling in the river upstream, you won’t have to do so much work pulling bodies out downstream.

It’s a helpful analogy, but the reality is that we are dealing with a lot of justice issues in the world at the moment. Between homelessness, poverty, the refugee crisis, human trafficking, climate change, and much more, there’s a lot to do. Whether you’re working in social action – pulling bodies out the river downstream– or social justice – stopping people from falling in upstream – chances are you’re overworked and under-resourced. On a societal level, the time and money is not available to deal with all the problems we have. What do you do if some of you are pulling people out of the river, some of you are trying to stop people falling in – but you simply don’t have the capacity to keep the problems at bay, so the bodies keep piling up? You need to multiply the resources available at the river bank. Some of your immediate resources need to go towards finding more people to help, and teaching them the best ways of helping, so that your long-term capacity grows. Instead of debating how to split your scarce resources between upstream and downstream, spend a bit of time increasing the quality and quantity of your resources so that you can cover all of the problems you have. The strategic, long-term view demands that we invest more resources in this new, future-focussed direction. 


Section 2 – Our Theory of Change

Our vision is nothing less than seeing a whole generation relentlessly pursuing justice, and we believe that the realisation of this will see communities, industries and nations transformed. The size of our vision, and the scope of our impact, is huge. So, how do we make sure we achieve it? We have put a lot of work into developing the best strategies to deliver our vision, and we’d like to share some of the headlines with you. 

University is a time that can set the trajectory for the rest of our lives. If we can use this time to effectively and holistically shape the way that people think and act with respect to injustice, this can have ripple effects that set someone up for a whole-life, lifelong pursuit of Jesus and justice. The diagram below, called ‘The Spiral’, sets out our theory of change. The job of a Just Love group in any given city is to move as many students as possible as far down this spiral as possible. 

Not everyone will start in the same place on the spiral, but it represents the full journey that we want people to take. We will not go into full detail here about how to move someone through the spiral, but we can offer some headlines.

Many people arrive at university in a place where they are quite disengaged with justice. Our first job is to move people from disengagement to awakening, which is the point at which people’s priorities change, they get that justice matters and they begin to become passionate about it. We can do this through theological teaching, through sharing stories and facts about the nature of injustice, and by encouraging people to become proximate with those on the margins, engaging with injustice directly.

Then, we have to move from awakening to action. This is where they don’t just ‘have a passion’ for social justice but are doing something about it. They might be volunteering, fundraising, campaigning or praying into some of the issues they care about. We get people to this stage by providing opportunities, teaching people how to step into action, modelling what this looks like, and creating individualised pathways that suit the gifts and talents of each person.

From action, we want people to move to deepening, a place where they learn, critique and self-reflect around how to do justice really well. This might be driven by momentum at the positive that is already being taken, or frustration that initial action isn’t particularly effective. As with the earlier move to awakening, theology, stories and facts will play a role. 

From there we can move to impact – helping people to take action through their communities, giving, lifestyle and career in a way that makes the most difference.  This is an opportunity to bring in higher level teaching around effectiveness and good development, as well as modelling and individualised pathways around effective, high-impact justice. We will return to this section shortly.

We have a committee of student leaders in each city, whose job it is to move themselves and as many other students as possible as far down the spiral as possible. We have identified 11 ‘core skills’ that these leaders need in order to fulfil this vision effectively. 

Integrity – this is about matching up what we believe with how we act. This means giving our leaders deep teaching into what the Bible says around social justice, and helping them to line up their day to day lifestyle decisions with the things they believe.

Movement buy-in – this about knowing the Just Love vision and values really well, and engaging with the additional resources of the national movement and long-term vision of the alumni network. 

Communication –  shifting a culture requires great communication. We want our leaders to be able to articulate why they do what they do, and paint a picture of a future that people can’t help but want to be a part of, whether in person or over social media.

Community – if our leaders are going to grow their groups wide and deep, they need to be great at building community. We want Just Love groups to be a place where everyone is known and valued, where people can go deep but also have fun.

Developing Leaders – we are all about raising up a generation of leaders, and that starts with our student groups. We encourage our leadership teams to train and give responsibility to others in the community, as this increases their capacity, their reach and their legacy – ensuring that they will always be ready to hand on to a team who can take Just Love to new heights. 

Team Dynamics – working in a team can be hard. We want our leadership teams to build a culture of trust, healthy conflict, commitment, accountability, celebration and attention to results. Teams like this can be far greater than the sum of their parts.

Strategy & evaluation – we want our leaders to think carefully about what they’re trying to achieve, and consistently make decisions that move them towards their hoped-for future. We want them to be evaluating those decisions and finding ways to take their impact to new levels. 

Processes & execution – a high-functioning Just Love group needs to be organised. We want to teach our leaders to put in place good systems and processes to ensure that time is used well and things get done. 

Issue-based expertise – we want our Just Love groups to pursue justice well. This means that our leaders need to build up knowledge of good development principles – engaging with root causes, focusing on impact, and empowering local people. They need to use data and research to work out the best ways of tackling the issues they engage with. 

Relationships & influence – it is important that Just Love groups build good relationships with the other Christian and justice-focussed groups in their city. We want to support those groups where possible, and encourage people within them to step more fully into their calling to pursue justice.

Creativity – we won’t build up a generation-defining movement if we don’t find new ideas and solutions. We want to encourage our groups to be creative and innovative, and to dream big about the different ways they could bring the Just Love vision to fruition.

The Just Love staff team organise national training days, run bespoke workshops in cities, deliver one-to-one coaching sessions, and design online resources based around these core skills. If we can train the student leaders to be highly proficient in these core skills, we believe that they will be well placed to deliver Just Love’s vision in their city. We aim to deliver the best training that our students will have experienced anywhere.

In the eight training weekends we ran between 2016 and 2018, the aggregated ratings of all sessions averaged between 8.4 and 9.3 out of 10. In 2019, our autumn training event was described as ‘excellent’ overall by 80% of attendees and ‘good’ by the other 20%, with an average rating of 8.66 out of 10 across all sessions. We also recently transformed our 2020 Easter training events into virtual conferences with 2 weeks notice, had 150 students attend and have received great feedback so far, with 90% describing it as ‘excellent.’

The Alumni Network

Returning to the spiral, it is worth zooming in a little bit on the final section, around impact,  as this is something that we keep working on with our alumni network. What we ultimately want to see is God’s justice done – people emerging from poverty and slavery, the tide being turned on the climate crisis and refugee crisis. Different members of the alumni network will contribute to this in different ways:

Career – whether they are leaders and innovators in the charity sector, people who bring integrity and change to politics or, people who bring radical generosity and social responsibility to business, people will tend to spend over 80,000 hours of their lives at work. We want Just Love alumni to use that time to bring about positive change for those on the margins.

Giving – we want Just Love alumni to be extravagantly generous with their finances. We don’t want a 10% tithe to be a ceiling that is reluctantly reached, but a floor that is joyfully surpassed. We want to see them capping their income and giving everything above it away, making sacrifices to fund the best social justice initiatives around the world. We also want them to be thoughtful and critical in their giving, recognising that some interventions have far more impact than others, and giving to effective causes rather than trendy ones.

Lifestyle – the food we eat, the clothes we buy and the energy we consume all affect global justice. We want Just Love alumni to be conscious consumers who do not prop up unjust supply chains, but who think carefully about the social and environmental impacts of the things they buy. 

Community – we want Just Love alumni to engage with the people around them. We want them to be volunteering, engaging with local politics, and encouraging their local churches to be active in their communities. We want to see them reaching out to those on the margins, and deliberately choosing to live in difficult places where Jesus and justice are needed most. 

The extent to which alumni have an impact across these areas will be dependent on their passion for justice, their leadership ability, and their character and spiritual formation. We don’t want a passionate pursuit to be a university phase, but rather something that grows and strengthens as the years go on. We want our alumni to be exceptional leaders, people of integrity and vision who lead by example and influence those around them. All of this is bound up with character and spiritual formation – we want people to have rhythms in place that allow them to sustain their pursuit of justice over a lifetime. 

As people move into graduate life, there is a risk that our alumni become disillusioned and demotivated as the idealism and optimism of student activism is stripped away as people experience the reality of the long road to see change. People can also become isolated – taken away from regular day-to-day community that they had at university. Graduate life can also expose gaps in skills and knowledge – how do we pursue justice in these new jobs, new cities, new contexts? A lifelong, whole-life pursuit of justice is hard, and people can easily drift away from it as they move into new stages of life. The Just Love alumni network is there to overcome this. We want to envision and motivate – we want to remind people that a better world is possible, that justice is deeply rooted in scripture, that the change we long to see is exciting and joyful and worth fighting for. We want to bring community and accountability – we will go much further in this lifelong, whole-life pursuit of Jesus and justice if we go together. We want to be a community who spur one another to love and good deeds, encouraging, challenging and walking with each other. We also want to bring practical equipping, helping people to work out what it means to lead in their new contexts, what it looks like to engage with specific justice issues and how we can outwork our calling through our careers, giving and lifestyle. Just Love provides a range of content for the alumni network that delivers envisioning, community and equipping, so that people can develop as leaders, grow their passion for justice and strengthen their faith and character – so that they can live lives of justice that have an impact for people who are suffering. 

We have an annual alumni conference that delivers much of this content – bringing our entire network together around key themes, with contributions from some of the best speakers and justice practitioners in the country. We also do regional events to reach out to people for whom the national events are less accessible, and to give content that is more specific to people in particular regions. The main way to engage regularly with the alumni network is through sphere groups, where people working in particular industries connect in order to support each other and receive input relevant to their careers. We have a particularly strong politics sphere group, but are also getting things up and running in church, charity, law, business, and science & technology. 

We would like to build capacity to introduce new alumni initiatives. We want to do more regional events, better conferences and produce high-level, stretching content for alumni to meet in smaller groups and be really sharpened around their understanding of theology, leadership and justice impact. We’d also like to be able to set up a multi-level mentoring scheme within our network. 

Our Team

We know that our long-term success is dependent on our people, so we have worked hard to identify, attract, develop and retain outstanding leaders on our staff team. We are really proud of the team we’ve built, and we want to keep stretching them to get even better – so we provide regular training on everything from strategy, time management and coaching to theology, rest and self-care.

The staff team are supported by our board of trustees. This is chaired by Alison Coulter, who is the Health Services Director for Thrive Worldwide, and has also been involved with NHS management, directing a leadership consultancy, and the Church of England’s General Synod. James Ewins is a QC barrister who has also led a field office for International Justice Mission and was heavily involved in the drafting of the UK’s Modern Slavery Bill. Peter Jeffrey is a retired partner from PwC, and has been on the board of a great many charities. Jo Herbert is the Theology & Networks lead for Europe and the USA at Tearfund, and is now transitioning into a PhD. Andy Walton is the Head of Media for the Archbishop of Canterbury. Hannah Lawrence was a founding member of Just Love, and is now a barrister. David Pollard was a co-founder of Just Love in Bath, the fourth Just Love group to launch, and now works in consulting. 

We also have an advisory board composed of various fantastic leaders from many backgrounds, including Krish Kandiah, Miriam Swanson (Swaffield) and Pete Wynter. This group helps to build our expertise around issues such as leadership, fundraising, student ministry and theology. We have recently added a handful of new people to this group, which we will be unveiling soon.

You can read more about our staff, trustees and advisory board here.

Section 3 – The Evidence

The Just Love vision is hugely significant – and we believe that our carefully thought through strategy, and our highly gifted team, mean that we are well placed to deliver that vision.  This section will demonstrate the extent to which it is working so far. We want to share stories from individuals who have had their lives deeply transformed through Just Love, and we present data (including a survey of over 130 Just Love alumni with varying levels of involvement in Just Love) showing that these stories are not one-offs – deep change runs throughout the movement. 

People care more about justice

We want to inspire and release every Christian student to pursue the biblical call to social justice. On our survey we asked people whether they (strongly) agreed or disagreed with this statement – I care more about social justice as a result of Just Love. 97% agreed, and 73% strongly agreed. This is a clear indication that we are performing our essential function, and it is clear that we are also tying this passion for justice to faith. 97% agree that ‘Just Love has developed my theological understanding of social justice’ and 92% agree that ‘Just Love has helped deepen my relationship with and understanding of God’. This is really welcome news, particularly in a university context where people commonly lose their faith. 

“Just Love has given me a grounding in the theology of justice and has deepened my understanding of God’s heart for justice. These two things have provided theological confidence in the prioritisation of social justice both for me personally and for the church.”

Imogen Ball, Just Love Bath alumna and Ordinand in the Church of England. 

“Again and again since coming to faith, my teenage years were marked with me being told, “being a Christian is so much more than going to church on Sunday, when you make the commitment you’re agreeing to give Jesus your entire life.” 

And again and again me asking, “what does that mean?”

When I got to university, I initially went on Just Love homeless outreach simply because clearly Jesus would stop and chat with people he walked past every day. Engaging with Just Love Oxford helped me to line up who I saw Jesus to be in the gospels with my own life, whilst bible studies at Just Lunch helped me to make sense of the Old Testament. When I’d read Leviticus as a teenager, I remember thinking “what is going on?” but studies on how those laws brought about justice, set radical new rhythms and prioritised community suddenly meant that the Old Testament made a lot more sense.”

Molly Kemp, Just Love Oxford alumna, now founder of a social enterprise, Eden estate team member in Bradford, and trainee teacher. 

People take action

People care more about justice as a result of Just Love – and then they turn that passion into action. Since Just Love Oxford was founded in 2013, students at Just Love groups have run over 4,000 events with an aggregate attendance of over 49,000 students. They have raised over £95,000 for other charities, and given 29,000 volunteer hours in local communities. These numbers don’t fully capture some of the stories behind them, such as the setting up of a winter night shelter in Durham, or the successful refugee scholarship campaign in Cambridge. You can hear about both of those below.

As well as taking action through campaigns, volunteering and fundraising, students will often think about making changes to their consumer habits to boost ethical supply chains and move demand away from products that damage the environment or have unethical supply chains. In fact, 93% of alumni agree that Just Love has made them more likely to choose ethical products or services.

It changes the direction of their lives

The action that students take is encouraging. However, we believe that Just Love’s most significant impact will come from the alumni network. We want to release a generation who have been equipped to lead and envisioned to pursue Jesus and justice wherever they go, consuming ethically, giving generously and transforming the industries in which they work. 

85% agreed that they would give more generously in future as a result of Just Love, with 50% strongly agreeing. Now future giving is a fun thing to play with. This year we hope that around 300 people will be graduating from Just Love groups – if each of those people becomes more generous to the extent that they give away an extra 1% of their income – assuming an average income of £25,000 a year for 40 years, that one year group of graduates will give away an extra 3 million pounds as a result of Just Love. That’s some serious impact. I think the future giving stuff will be big, but I think future career and influence will be bigger – 93% agree that Just Love has motivated them to pursue social justice through their career, and we’re so excited about what people are going on to do. 

“As the end of university approached, I still wasn’t sure what the next step was. I knew I wanted to learn to love God and love people more, but I didn’t see a career that clearly fitted for me. So, I had a google, wrote a list of the cities named ‘top ten worst places to live in the UK’, spent some time praying and decided to move to Bradford. I’ve been here ever since I graduated. I’m part of an Eden Team – doing incarnational mission in the poorest parts of the UK. I’ve been a church intern, worked for a Christian charity, founded a social enterprise and in September will start studying for a Maths PGCE (still in Bradford).

I’m so grateful for the friendships that I have gained through Just Love. Jesus rarely (if ever) asks us to do the easy thing and I’ve been so to have people to rant to, pray with and who inspire me with stories of how God is building the Kingdom through them. I am not sure where I will be in ten years, but I know it will involve following Jesus on mission into areas of poverty, loving those society would call unlovable and a whole lot of prayer. I am so thankful for Just Love and the way it has shaped and will continue to shape this story.”

Molly Kemp, Just Love Oxford alumna

It is not just about the careers that people go on to pursue, but about their ability to lead and influence within those careers. 89% of those who were on committees, and so accessed our training and coaching, agree that Just Love has developed them as a leader, with 66% strongly agreeing.

‘Just Love also helped me realise that I wasn’t enough on my own. That for me to lead well, I needed a team around me, and I needed to be willing and able to release them to do things I could never have achieved on my own. It helped me develop facilitative leadership styles and gave me practise in creating cultures and spaces in which everyone feels able to belong and contribute their gifts’.

Neil, Just Love Cambridge alumnus, PhD student in climate change policy and technology

We hope that this begins to demonstrate that the big vision we shared at the beginning is coming ever closer for us. We have a very strong track record of changing the people we work with, and developing leaders who are set on exciting trajectories. We are ambitious – we know that the data we have so far does not guarantee the transformed communities, the tens of millions of pounds given away, and the re-shaping of industries that we one day hope to see. However, we believe that the data we have so far shows that we are on the right track, and that if we keep investing we have a good chance of seeing our vision realised.


Section 4 – What’s Next

Things are working well so far, but we have plans to take it to the next level. We have spent a lot of time in the last year reviewing our strategies and methods and we are ready to go with some changes that will really improve our outcomes. Part of that review has led to the development of the spiral, the refining of the core skills, and the generation of new ideas for the alumni network, all of which we have touched on above. We’ve reshaped our syllabus of training, resources and coaching around those. In particular, we’re developing a bunch of content around the deepening and impact stages of the spiral, including better teaching and training that will ensure that the thousands of people who come through Just Love are pursuing justice in thoughtful, innovative, effective ways. We talk a lot about the long-term vision of Just Love, which is what everything we do ultimately contributes to. However, what we want to do in this section is give you a better idea of our plans for the next 18 months, which your giving could help fuel. 

  1. Coronavirus response – universities may be closed, but Just Love is not. We can still move people through the spiral in a dispersed, virtual context, so we are training our leaders to do just that. It has never been more important that the next generation is being mobilised to care for the most vulnerable. However, we want our response to go beyond this. This is a defining moment for our generation, one that will shape many people for better or worse. We are encouraging our whole Just Love community to consider their roots, what they are taking in at this time. We want them to be learning about theology, leadership and justice impact that will equip them to fight for justice more effectively in the aftermath of this crisis – and so we are producing and facilitating content around that. We want our community to become resilient – shaping their character and attitudes so that they are ready to persevere in their pursuit of justice however hard things get. We want our community to move into a mindset of rebuilding – generating the ideas that will help to reshape society in a more just image when coronavirus is over. We want the next generation of the church to be thought leaders in this moment, and we want to spearhead that. 
  2. Increased coaching and training – having ten staff (not all full-time)  to support Just Love groups in (soon to be) 25 cities, as well as running the alumni network and everything else involved making a charity work, does not give us much capacity. We have plans to roll out a new and expanded training syllabus nationally, develop new workshops to run with groups individually, and increase our capacity to coach and mentor leaders in all of our cities one-to-one. We are still producing good results with our current system, but we have started trialling increased support levels in a few cities and the early indication is that this can help deliver an even greater breadth and depth of transformation. 
  3. Alumni content – we want to run more regional alumni events, put more time into shaping our national conference and sphere groups, and develop small group content and a mentoring scheme. As you have seen from the evidence section above, many of our alumni are already doing significant front-line work, and we want to continue to sharpen their pursuit of justice. We believe that this will be significant in equipping those who are already shaping politics, teaching, church leadership, business and the charity sector. 
  4. Deepening content – we recognise that in recent years the ‘deepening’ part of the spiral is an area around which we have been weaker. We believe that is crucial to the long-term impact of Just Love – there is a huge difference between people who graduate with good intentions but low knowledge and skills, and people who graduate with a critical understanding of the most effective ways of pursuing justice. We want to produce online content, new national training content, and workshops and events for individual groups, that will explore principles around effectiveness, good development and long-term impact. We hope that this will eventually culminate in the roll out of a summer school that will teach on this in great depth.
  5. New groups – this is very much dependent on capacity, but there are still many cities that don’t have a Just Love group! We would love to have space to start more – we have very much held back on starting Just Love groups in the last couple of years due to limited capacity, but we have often been contacted by students in new places who would like to explore starting something. Unless they are willing to take a lot of initiative and do a lot of early legwork themselves, we are unable to support them. If we hit our full fundraising targets (see below) we will be able to continue expanding to new cities next year. 

We believe that these steps will be significant in taking us further towards our vision. Giving the right investment to our network in the next few years will shape the trajectories of many thousands of young leaders. If we can continue to maintain and increase the depth of change we have been seeing so far, these strategies will deliver significant impact.

Section 5- The Cost

The vision is big, but the cost – not so big. For a charity having a significant national, long-term impact, we are operating with a relatively low budget. Our budget for the 19-20 academic year was originally £225,000, but due to some forced cost-reductions during the Covid-19 outbreak, it will end up being closer to £210,000. We had hoped that next year would be one of significant strengthening, where we could implement many of the ideas presented above. This would have meant a budget in the region of £290,000, however, we may have to scale back our ambitions and operate on a reduced budget somewhere in the region of £240,000-£270,000. 

We are very fortunate to have a loyal base of close to 300 regular, monthly givers, who sustain a good proportion of our costs. However, to fully pay off our costs (and to give us space to grow in future years) we need to both grow that regular giving base and supplement it with one-off gifts. In the second half of this academic year (March-August) we had originally projected to raise £80,000 in one-off gifts, and grow our regular giving by £1500-2000 per month. We were hoping to raise over half of the £80,000 through the £2020 for 2020 campaign – so if you would like to undertake a fundraising challenge for us, please do consider that. We recognise that some people’s giving capacity will have decreased during this time, but some of you might be looking for worthwhile causes to give to. We believe that our work is more important now than ever before, so while we may have to reduce our financial expectations, we still want to invite people to fuel our vision financially so that we can step into the fullness of our plans for the next generation. 


£20 a month will pay for coaching support for 5 students for a year.

£50 a month will pay for an entire Just Love group to attend Just Love Autumn or Easter Training.

£100 a month will pay for 10% of the staff time spent running the alumni network.

£250 a month will pay for a Just Love group to launch and be fully supported for an entire year.

Section 6 – In This Moment

This vision matters now more than ever. In a moment where more people in this country have been left vulnerable and isolated than ever before, it matters that the next generation of church are people who are going to mobilise, volunteer and make a difference. We live in a world where injustice, and some level of crisis, will always be with us – it matters that the next generation of the church are ready to rise into leadership, ready to fight for a society that cares for those on the margins, ready to transform their industries and communities in the name of Jesus. In this context of huge global upheaval, a defining time for our generation, we want to be a movement that speaks into the moment, that dares and commissions the whole of Just Love to step up and use this time to fight for what we believe in. Milton Friedman once said that ‘when a crisis occurs, the action that is taken depends on the ideas that are lying around’. Society will change after coronavirus, for better or worse. We want to be a game-changing movement that stirs our generation of the church to think deeply and speak up for the ideas that can transform society for the better. 

Coronavirus has demonstrated the need for leadership – for people who have the competence and compassion to make decisions that benefit the most vulnerable. We’ve seen the need for cooperation across society – the need for politics, business, healthcare, media, church, and every other sphere to work together. This is the great hope of Just Love – that we would see leaders of integrity, compassion and brilliance across all spheres of society – people who are collaborating and co-conspiring in a relentless pursuit of justice. 

Imagine you were transported back 20 years, to the turn of the new millennium. You were told that in 2020 there would be a major global crisis, one that would threaten all nations and particularly hit the most vulnerable in society. You have no specific information about what the crisis will be, but you want to put something in place now that will help to fight it. 

We believe that one of the smartest interventions you could have made at that stage would be to ensure that compassionate and capable leaders were being raised up all around society. People who will connect with and help out their most vulnerable neighbours. People who will extravagantly give their money away. People who will stir up churches to speak into the moment and advocate for the most vulnerable. People who will lead their business in ways that are sustainable and socially responsible. People who will make policy decisions that benefit those on the margins. People who will pray and fight and lead so that relationships are restored and justice is done. 

We will face new crises in the years and decades to come. The way our society responds, and the effect that these crises have on the most vulnerable, will depend on how people step and lead across industries, communities and families around the country. We know that we can develop people as leaders, we know that we can deepen their passion for justice, we know that we can inspire and release them to pursue justice through their careers, giving, lifestyles and communities. Let’s make sure that we stir this generation to respond to the crisis we’re in now, but let’s also think long-term and make sure our society is prepared for what’s to come. Just Love is the movement that can make this happen. Please, consider investing in our work.

You can also view our online fundraiser video at this link.